Are adverts the new online tip jar? Seth Godin thinks so. Apparently if we read something online that we like we should say thank you by clicking on an ad.

On his blog Seth says…

“If you like what you’re reading, click an ad to say thanks.”

In the view that the company or blogger will pocket your click cost from the advertiser.

But LEON Bailey Green says…

“If you like what you’re reading, keep coming back. And click on an advert IF you like it.”

So what are the effects of the visitor, webmaster and advertiser?

This is round two of marketing the L’Oreal brand to black women, who spend three times more on beauty products than their white counterparts – and with a growing black middle class on both sides of the Atlantic, it’s a target group not to be ignored.

Any number of entities could have been the target of vitriol after the release of the advert; Beyonce, the creative director of the advert or even the magazines which published it could have taken the hatred, but L’Oreal picked up this unfortunate tab.

Orange is now encouraging people to find their website by typing ‘I Am’ into search engines instead of advertising www.orange.co.uk.

At first I thought it was quite clever and innovative, but I am surprised that the only Orange presence for a search on ‘I am’ is in the sponsored listings.

This is one commercial that won’t set fingers on that Sky+ fast forward button!

The new ‘Everyone deserves quality food, everyone deserves Waitrose’ tv advert is one of those commercials that isn’t really iconic or special but is weirdly captivating.