Online Marketing Consultant.

Friends Reunited is back with a new look and new Facebook-style features. But can it take on the beast that is Facebook?

So ASOS, formerly As Seen on Screen, has announced a 90% increase in year-on-year sales (£81m). How long will ASOS be the online only market leader for fashion?

The size zero debate has been done to death, and eco fashion on the catwalk is yesterday’s news. It looks as if the focus is going to be on models of colour. Or the distinct lack of models of colour.

Naomi Campbell and Diddy on the cover of Vogue October 2001

Seth Godin recently published the five step brand lifecycle.

Does the cycle really end at ‘Who is Brad Pitt?’. I don’t think so. Nostalgia culture extends the brand lifecycle. Just look at Take That.

So what happens when you text 118 118 and ask “What are the three most popular fashion websites in the UK?”? Click the link below to find out the answer.

Find out why I think men will be wearing UGG boots and leggings within a year (but hopefully not together).

Apparently Primark now takes £1 in every £10 spent on clothing in the UK. Will we stay in love with fast fashion or will ethical clothing come to rule?

Click the link below for the Harvey and Javine rundown!

Javine and Harvey, Danny Dyer, Leo Ihenacho and Dj Spoony all turned up to celebrate 35 years of Fila.

I’ve just come back from the launch party of Project Catwalk judge, Nick Ede, and Clothes Show presenter Brendan Courtney’s new personal styling service I Hate My Look at Punk nightclub.

Here are a couple of photos from Alison Jackson’s new collection, which I saw last week at the private viewing at Hamilton’s Gallery.

Click the link below to see ‘Amy [Winehouse] in Bed’

Have you ever wanted to buy something and thought ‘I’ll wait until pay day’? How great would it be if you could order items online that would be billed and delivered when you get paid?

That was one of my 5 tips for online fashion stores in my latest blog on E-Consultancy.com.

I went to Alison Jackson’s private viewing at Hamiltons Gallery.

Emily Dyson and Ian Paley opened their new store Couverture & The Garbstore with a launch party. I sipped champagne with stylist Jonni and PR expert Lee.

Over at OSOYOU we’re asking for people to vote for the Worst Dressed Celebrity cleavage. The team at Friction.tv went to the streets to find out what members of the public thought.

And my response…