When I asked TechCrunch UK & Ireland’s Mike Butcher about start-up names, he made a very good point that most English language domain names have gone.

This has led to a flurry of dot coms with alternative – or misspelt – names.

Digg
Alternative for: Dig

Reevoo
Alternative for: Review

This week Emma Jones from home working website Enterprise Nation asked me “When marketing an online brand, should all marketing stay online?”.

See my response on the Enterprise Nation website.

Editor of the TechCrunch UK & Ireland website, Mike Butcher has seen many start-ups come and go.

In this interview Mike reveals the most unforgettable start-up name he has come across and reveals which dot.com he would have conceived if he could go back in time!

Author of 12 books and an expert on everything to do with branding, Jonathan Gabay is one of the most respected names in the world of marketing.

This week I spoke to Jonathan about the re-launching of our favourite chocolate brands, how internet only players can compete with established names online and managing online reputation.

So what does Jonathan think about the return of Snickers and how the internet changes PR techniques? Click the link below to find out.

If you search for something positive [smiling] you get positive results.

If you search for the negative [crime] you get negative results.

Coleen McLoughlin, fiancée of Wayne Rooney, is one of many footballers wives and girlfriends who shot to fame because of their partner’s status on the pitch. She’s estimated to be worth £5m in her own right, thanks to her high profile and clever brand building.

Coleen’s brand has taken the fashion, style and beauty route. Last year she earned millions being the face of Asda’s clothing range, writing a weekly column in Closer magazine, presenting her own TV show and launching a perfume.

But how does Coleen’s web presence help to communicate the brand message?

Usher Raymond. An American R&B singer who shot to fame in the UK with his song ‘You Make Me Wanna’.

Usher now has his own branded clothing and aftershave, but are people talking about his clothing line and perfume online?

Jade Goody has been signed up by John Blake for a new, updated autobiography called Jade: Living and Learning - out in October - with the publishers expecting it to sell close to the 90,000 copies that her first book sold.

She’s also launching her new perfume Controversial in June. Will the Jade brand be back? Click the link below.

Type ‘tom cruise’ into Google and you get the Tom Cruise is Nuts website. Methinks Tom would prefer you to see his new website tomcruise.com, which is why you also get a paid advert for tomcruise.com in the search results.

But how can Tom get rid of the hate site and bring his own to the top of Google?

There’s a famous saying “If it ain’t broke, don’t fix it”. And isn’t OK! magazine sticking to the rule. Jordan (Katie Price) and Kerry Katona practically own the front cover of OK! magazine, with the pair appearing on the front almost most of the time.

Everyone’s a winner. Katie and Kerry get the publicity and an avenue for their version of the “truth” sorrounding press rumours, OK! magazine gets the sales and advertisers grab the eyeballs of their target market.

Click the link below to read how vulnerable this model may be for all parties concerened?

The logo for the soon to launch satellite TV service freesat looks very similar to the new work-in-progress logo for Glasses Direct.

Which brand uses their logo best? My vote goes to Glasses Direct… what do you think? Click the link below.

How many celebrity fashion lines and perfumes can the world take?

See my suggestions for what Amy Winehouse, Kerry Katona, Jeremy Kyle, Sir Alan Sugar and Al Murray should put their name to. Click the link below.

Seth Godin recently published the five step brand lifecycle.

Does the cycle really end at ‘Who is Brad Pitt?’. I don’t think so. Nostalgia culture extends the brand lifecycle. Just look at Take That.

After attending the Converse Century party I thought I’d take a look at the online marketing efforts of the brand.