Read my interview with Helen Brown, founder of Catwalk Genius on Drapers.

Read my interview with Jamie Murray Wells founder of Glasses Direct on Drapers.

Read my article Where’s Victoria Beckham’s website for DVB? on Drapers.

Buying UGG boots online? Read my Drapers blog first

This week on my Drapers blog you can find out how Jordan/Katie Price can market her equestrian clothing range online.

This week on my Drapers blog you can read my views on whether newspapers are taking online fashion revenue seriously.

This week on my Drapers blog you can read my views on celebrity fashion brands analysing online conversations.

This week on my Drapers blog you can read my views on protecting brand image online.

This week on my Drapers blog you can read my views on how Primark should communicate its ethical standards online.

Read my articles on the Drapers Maximising Revenue Through Online Fashion Retailing conference.

‘Being relevant’.

‘Search engine traffic’.

‘Trust’.

Today was the Drapers online fashion conference at the Radisson Edwardian hotel in Mayfair.

As an online marketer having worked on fashion websites, one of the most surprising comments I heard was from Nick Robertson of ASOS who said “nobody searches for ‘black frilly dress’ [in Google]”.

Read my article ‘Five online fashion stores for Mary Portas’s shopping tribes’ on Drapers.

Read my article ‘How Asda’s George clothing will succeed online’ on Drapers.

Read my article ‘the online fashion trust factor’ on Drapers.