Visit the Glasses Direct blog to see my blog post ‘Will you join Glasses Direct’s online fan base?’.

Read my article ‘The future challenges of online retail - delivery’ on E-Consultancy.

Internet business has changed to meet the demands and expectations of the growing numbers of online shoppers, shifting their pounds from the high street to the internet.

But with many high street stores now offering the same prices as their online counterparts, the internet is no longer always cheaper.

Let’s take a look at how online stores can launch an offline presence to continue the trend of growing numbers of online shoppers, now that price is no longer a stark differentiator.

Web to high street
Taking a successful online operation to the high street seems to be a key move for fashion websites. Other sectors must follow surely?

This week on my Drapers blog you can read my views on whether newspapers are taking online fashion revenue seriously.

Self styled commercially focused search engine marketing agency Maven Metrics was set up last year by Lucie Follet.

I caught up with Lucie to get her thoughts on the search marketing industry, why she has set up automotive parts websites and her plans for new bottled water company Sip’s online marketing campaign.

Maven Metrics is described as being commercially focused. How do you think this approach makes Maven Metrics different to other search marketing agencies?

The main difference with us is that we have worked in other, highly commercial and competitive environments – specifically non-marketing, ‘non meedja’ industries. In my own case, I worked in Investment Banking as a Japan equity sales/analyst until 2002 and also operate my own niche websites which I use as a test bed for hands-on work for any tips or advice I find in blogs and forums.

This combination of being commercial and hands-on is unusual and not always found in larger agencies. It’s not uncommon to find individuals working in SEO and especially web analytics who are so hung up on terms such as ‘conversion rate’ or ‘measuring engagement’ or the anthropological nature of blog networks that they have forgotten the commercial purpose to the website and how this relates to the bottom line – it has become totally abstract and a mere blip on an excel sheet.

I personally find this quite alarming.

Buying glasses from a high street optician is a thing of the past for me, I always buy online. If you haven’t yet made the switch here are ten top reasons why you should buy from Glasses Direct!

1. Price
Why pay high street optician prices when you can get glasses for as little as £15? Designer glasses can cost hundreds of pounds, but start from £45 on Glasses Direct.

2. Choice
There’s a pair of glasses to suit EVERYONE on Glasses Direct. There’s never been so much choice.

3. Leisure
You can take all of the time you need to decide which pair of glasses is right for you. Browse in the comfort of your own home, rather than a crowded high street store.

Read my articles on the Drapers Maximising Revenue Through Online Fashion Retailing conference.

‘Being relevant’.

‘Search engine traffic’.

‘Trust’.

Today was the Drapers online fashion conference at the Radisson Edwardian hotel in Mayfair.

As an online marketer having worked on fashion websites, one of the most surprising comments I heard was from Nick Robertson of ASOS who said “nobody searches for ‘black frilly dress’ [in Google]”.

Read my article ‘Five online fashion stores for Mary Portas’s shopping tribes’ on Drapers.

Read my article ‘How Asda’s George clothing will succeed online’ on Drapers.

Read my article ‘the online fashion trust factor’ on Drapers.

Read my online marketing tips for online organic stores on E-Consultancy.com.

The logo for the soon to launch satellite TV service freesat looks very similar to the new work-in-progress logo for Glasses Direct.

Which brand uses their logo best? My vote goes to Glasses Direct… what do you think? Click the link below.

So ASOS, formerly As Seen on Screen, has announced a 90% increase in year-on-year sales (£81m). How long will ASOS be the online only market leader for fashion?