E-Commerce blogs by LEON Bailey Green

The team at MKN Media built the website for sheepskin boot brand Jumbuck Boots using Wordpress.

The best thing about using Wordpress as a backend and CMS is that many content editors are now accustomed to using it.

Read my interview with Alice Stone, designer and founder of Lily And Lionel on Drapers.

Having looked at many trainers on various online footwear stores (research purposes) I was overwhelmed with the amount of shoe technology jargon.

I never knew so much technology was involved in designing trainers.

It all sounds so good, and I’m sure most of the technology in the trainers produces the desired effect of increased performance.

I was asked to sit on the judging panel for the Drapers Etail Awards 2009. The first dedicated e-commerce awards scheme by the bible of the fashion business Drapers.

Led by Drapers editor Lauretta Roberts the judges – Myself, Zia Zareem-Slade, Julie Howell, Andy Houstoun, Rob Jones, Leisa Barnett and Peter Fitzgerald – discussed all the entries that successfully made it on to the shortlist.

Read my interview with Holly Watson, Website Manager of Rokit.co.uk on Drapers.

Self styled as “the World’s First Virtual Shopping Mall”, MyMall (www.themall.tv) launched a few weeks ago.

According to MyMall “Search Engines can be confusing and time consuming and often result in frustration when looking for the simplest of items”.

If MyMall is right and people will find their website easier to use than search engines, they’re sitting on a goldmine.

Read my interview with Helen Brown, founder of Catwalk Genius on Drapers.

”A pound invested online is far more effective than one spent offline” say Martha Lane Fox - Read my take on Martha’s comment on the Market Sentinel blog.

Read my interview with Jamie Murray Wells founder of Glasses Direct on Drapers.

Amazon has been with many of us since our internet lives began.

The brand is a constant. Always reliable, always selling books cheaper than Waterstone’s and generally always there.

By there, I mean our email inboxes. Amazon likes to keep in touch.

Buying UGG boots online? Read my Drapers blog first

Visit the Glasses Direct blog to see my blog post ‘Will you join Glasses Direct’s online fan base?’.

Read my article ‘The future challenges of online retail - delivery’ on E-Consultancy.

Internet business has changed to meet the demands and expectations of the growing numbers of online shoppers, shifting their pounds from the high street to the internet.

But with many high street stores now offering the same prices as their online counterparts, the internet is no longer always cheaper.

Let’s take a look at how online stores can launch an offline presence to continue the trend of growing numbers of online shoppers, now that price is no longer a stark differentiator.

Web to high street
Taking a successful online operation to the high street seems to be a key move for fashion websites. Other sectors must follow surely?

This week on my Drapers blog you can read my views on whether newspapers are taking online fashion revenue seriously.