This week Emma Jones from home working website Enterprise Nation asked me “When marketing an online brand, should all marketing stay online?”.

See my response on the Enterprise Nation website.

Today was the Drapers online fashion conference at the Radisson Edwardian hotel in Mayfair.

As an online marketer having worked on fashion websites, one of the most surprising comments I heard was from Nick Robertson of ASOS who said “nobody searches for ‘black frilly dress’ [in Google]”.

Author of 12 books and an expert on everything to do with branding, Jonathan Gabay is one of the most respected names in the world of marketing.

This week I spoke to Jonathan about the re-launching of our favourite chocolate brands, how internet only players can compete with established names online and managing online reputation.

So what does Jonathan think about the return of Snickers and how the internet changes PR techniques? Click the link below to find out.

Read my article ‘How Asda’s George clothing will succeed online’ on Drapers.

This is one commercial that won’t set fingers on that Sky+ fast forward button!

Read my article ‘the online fashion trust factor’ on Drapers.

Coleen McLoughlin, fiancée of Wayne Rooney, is one of many footballers wives and girlfriends who shot to fame because of their partner’s status on the pitch. She’s estimated to be worth £5m in her own right, thanks to her high profile and clever brand building.

Coleen’s brand has taken the fashion, style and beauty route. Last year she earned millions being the face of Asda’s clothing range, writing a weekly column in Closer magazine, presenting her own TV show and launching a perfume.

But how does Coleen’s web presence help to communicate the brand message?

Read my online marketing tips for online organic stores on E-Consultancy.com.

In the fashion industry image is everything. And Kate Moss, one of the world’s most famous fashion models, benefits from newspaper and magazine column inches touting her as a style icon, to promote her Topshop clothing range.

Her celebrity status and public persona all help to create the sellable brand that is Kate Moss. But what could Kate be doing to market her brand on the internet? Here are five online marketing tips for Kate Moss…

Usher Raymond. An American R&B singer who shot to fame in the UK with his song ‘You Make Me Wanna’.

Usher now has his own branded clothing and aftershave, but are people talking about his clothing line and perfume online?

Dima may have won the Eurovision song contest, but is he more talked about on the internet than Andy Abraham? I’ve analysed both Eurovision stars to see which of them is most talked about online.

According to the Law of Attraction, you get what you think about.

Would advertising like this work better if it told us what TO do instead of what NOT to do?

In my last study Cheryl Cole beat her Girls Aloud bandmates hands down and was rated the most talked about Girls Aloud star on the internet.

Now I have analysed who is the most talked about royal couple online, Prince William and Kate Middleton or Prince Harry and Chelsy Davy.

I thought it was a really clever marketing tactic for Boots to offer a free £5 facial skincare voucher to everyone who spent over £10.