So how exactly has the BBC helped ITV.com? Click the link below to find out.

Type ‘tom cruise’ into Google and you get the Tom Cruise is Nuts website. Methinks Tom would prefer you to see his new website tomcruise.com, which is why you also get a paid advert for tomcruise.com in the search results.

But how can Tom get rid of the hate site and bring his own to the top of Google?

So which Girls Aloud member is the most famous on the internet?

Click the link below for the answer.

There’s a famous saying “If it ain’t broke, don’t fix it”. And isn’t OK! magazine sticking to the rule. Jordan (Katie Price) and Kerry Katona practically own the front cover of OK! magazine, with the pair appearing on the front almost most of the time.

Everyone’s a winner. Katie and Kerry get the publicity and an avenue for their version of the “truth” sorrounding press rumours, OK! magazine gets the sales and advertisers grab the eyeballs of their target market.

Click the link below to read how vulnerable this model may be for all parties concerened?

The logo for the soon to launch satellite TV service freesat looks very similar to the new work-in-progress logo for Glasses Direct.

Which brand uses their logo best? My vote goes to Glasses Direct… what do you think? Click the link below.

How many celebrity fashion lines and perfumes can the world take?

See my suggestions for what Amy Winehouse, Kerry Katona, Jeremy Kyle, Sir Alan Sugar and Al Murray should put their name to. Click the link below.

Friends Reunited is back with a new look and new Facebook-style features. But can it take on the beast that is Facebook?

So ASOS, formerly As Seen on Screen, has announced a 90% increase in year-on-year sales (£81m). How long will ASOS be the online only market leader for fashion?

The size zero debate has been done to death, and eco fashion on the catwalk is yesterday’s news. It looks as if the focus is going to be on models of colour. Or the distinct lack of models of colour.

Naomi Campbell and Diddy on the cover of Vogue October 2001

Seth Godin recently published the five step brand lifecycle.

Does the cycle really end at ‘Who is Brad Pitt?’. I don’t think so. Nostalgia culture extends the brand lifecycle. Just look at Take That.

Apparently Primark now takes £1 in every £10 spent on clothing in the UK. Will we stay in love with fast fashion or will ethical clothing come to rule?

Have you ever wanted to buy something and thought ‘I’ll wait until pay day’? How great would it be if you could order items online that would be billed and delivered when you get paid?

That was one of my 5 tips for online fashion stores in my latest blog on E-Consultancy.com.

NMA, a trade magazine for people who work in new media, held a get together at the Alphabet Bar in Soho for people working in social media to talk erm..."social media”.

Pic courtesy of NMA

Jonathan Hirshler and I looked at how five campaign websites could increase their online presence.

See our findings at E-consultancy

After attending the Converse Century party I thought I’d take a look at the online marketing efforts of the brand.