Read my article ‘the online fashion trust factor’ on Drapers.

Coleen McLoughlin, fiancée of Wayne Rooney, is one of many footballers wives and girlfriends who shot to fame because of their partner’s status on the pitch. She’s estimated to be worth £5m in her own right, thanks to her high profile and clever brand building.

Coleen’s brand has taken the fashion, style and beauty route. Last year she earned millions being the face of Asda’s clothing range, writing a weekly column in Closer magazine, presenting her own TV show and launching a perfume.

But how does Coleen’s web presence help to communicate the brand message?

Dima may have won the Eurovision song contest, but is he more talked about on the internet than Andy Abraham? I’ve analysed both Eurovision stars to see which of them is most talked about online.

According to the Law of Attraction, you get what you think about.

Would advertising like this work better if it told us what TO do instead of what NOT to do?

According to The Sun she will be back with a new reality show.

See my article The Return of Jade Goody

In my last study Cheryl Cole beat her Girls Aloud bandmates hands down and was rated the most talked about Girls Aloud star on the internet.

Now I have analysed who is the most talked about royal couple online, Prince William and Kate Middleton or Prince Harry and Chelsy Davy.

Two parties. One night. Second stop: The BT PodShow launch party at Shoreditch House.

So how exactly has the BBC helped ITV.com? Click the link below to find out.

Type ‘tom cruise’ into Google and you get the Tom Cruise is Nuts website. Methinks Tom would prefer you to see his new website tomcruise.com, which is why you also get a paid advert for tomcruise.com in the search results.

But how can Tom get rid of the hate site and bring his own to the top of Google?

So which Girls Aloud member is the most famous on the internet?

Click the link below for the answer.

There’s a famous saying “If it ain’t broke, don’t fix it”. And isn’t OK! magazine sticking to the rule. Jordan (Katie Price) and Kerry Katona practically own the front cover of OK! magazine, with the pair appearing on the front almost most of the time.

Everyone’s a winner. Katie and Kerry get the publicity and an avenue for their version of the “truth” sorrounding press rumours, OK! magazine gets the sales and advertisers grab the eyeballs of their target market.

Click the link below to read how vulnerable this model may be for all parties concerened?

I was hoping Microsoft and Yahoo join up up so they could challenge Google together. Seem it’s not going to happen.

Friends Reunited is back with a new look and new Facebook-style features. But can it take on the beast that is Facebook?

So ASOS, formerly As Seen on Screen, has announced a 90% increase in year-on-year sales (£81m). How long will ASOS be the online only market leader for fashion?

The size zero debate has been done to death, and eco fashion on the catwalk is yesterday’s news. It looks as if the focus is going to be on models of colour. Or the distinct lack of models of colour.

Naomi Campbell and Diddy on the cover of Vogue October 2001