Seth Godin recently published the five step brand lifecycle.

Does the cycle really end at ‘Who is Brad Pitt?’. I don’t think so. Nostalgia culture extends the brand lifecycle. Just look at Take That.

So what happens when you text 118 118 and ask “What are the three most popular fashion websites in the UK?”? Click the link below to find out the answer.

I’ve just come back from the launch party of Project Catwalk judge, Nick Ede, and Clothes Show presenter Brendan Courtney’s new personal styling service I Hate My Look at Punk nightclub.

Here are a couple of photos from Alison Jackson’s new collection, which I saw last week at the private viewing at Hamilton’s Gallery.

Click the link below to see ‘Amy [Winehouse] in Bed’

Have you ever wanted to buy something and thought ‘I’ll wait until pay day’? How great would it be if you could order items online that would be billed and delivered when you get paid?

That was one of my 5 tips for online fashion stores in my latest blog on E-Consultancy.com.

NMA, a trade magazine for people who work in new media, held a get together at the Alphabet Bar in Soho for people working in social media to talk erm..."social media”.

Pic courtesy of NMA

Jonathan Hirshler and I looked at how five campaign websites could increase their online presence.

See our findings at E-consultancy

After attending the Converse Century party I thought I’d take a look at the online marketing efforts of the brand.

An article about Victoria Beckham on E-consultancy.com?! I analyse whether the Spice Girl is better known as a musician, WAG or fashion icon.

If you haven’t heard of private sales where have you been?! It’s a new and fast growing phenomenon when it comes to shopping online for designer clothing.