Orange is now encouraging people to find their website by typing ‘I Am’ into search engines instead of advertising www.orange.co.uk.

At first I thought it was quite clever and innovative, but I am surprised that the only Orange presence for a search on ‘I am’ is in the sponsored listings.

When I asked TechCrunch UK & Ireland’s Mike Butcher about start-up names, he made a very good point that most English language domain names have gone.

This has led to a flurry of dot coms with alternative – or misspelt – names.

Digg
Alternative for: Dig

Reevoo
Alternative for: Review

This week Emma Jones from home working website Enterprise Nation asked me “When marketing an online brand, should all marketing stay online?”.

See my response on the Enterprise Nation website.

Editor of the TechCrunch UK & Ireland website, Mike Butcher has seen many start-ups come and go.

In this interview Mike reveals the most unforgettable start-up name he has come across and reveals which dot.com he would have conceived if he could go back in time!

Today was the Drapers online fashion conference at the Radisson Edwardian hotel in Mayfair.

As an online marketer having worked on fashion websites, one of the most surprising comments I heard was from Nick Robertson of ASOS who said “nobody searches for ‘black frilly dress’ [in Google]”.

Read my article ‘Five online fashion stores for Mary Portas’s shopping tribes’ on Drapers.

Author of 12 books and an expert on everything to do with branding, Jonathan Gabay is one of the most respected names in the world of marketing.

This week I spoke to Jonathan about the re-launching of our favourite chocolate brands, how internet only players can compete with established names online and managing online reputation.

So what does Jonathan think about the return of Snickers and how the internet changes PR techniques? Click the link below to find out.

Read my article ‘How Asda’s George clothing will succeed online’ on Drapers.

If you search for something positive [smiling] you get positive results.

If you search for the negative [crime] you get negative results.

Read my article ‘the online fashion trust factor’ on Drapers.

Dima may have won the Eurovision song contest, but is he more talked about on the internet than Andy Abraham? I’ve analysed both Eurovision stars to see which of them is most talked about online.

In my last study Cheryl Cole beat her Girls Aloud bandmates hands down and was rated the most talked about Girls Aloud star on the internet.

Now I have analysed who is the most talked about royal couple online, Prince William and Kate Middleton or Prince Harry and Chelsy Davy.

Two parties. One night. Second stop: The BT PodShow launch party at Shoreditch House.

Type ‘tom cruise’ into Google and you get the Tom Cruise is Nuts website. Methinks Tom would prefer you to see his new website tomcruise.com, which is why you also get a paid advert for tomcruise.com in the search results.

But how can Tom get rid of the hate site and bring his own to the top of Google?

So which Girls Aloud member is the most famous on the internet?

Click the link below for the answer.