New Media blogs by LEON Bailey Green

Gigi Morley, former National Lottery presenter, is now a style queen making waves in fashion.

She’s writing a book on her favourite subject, accessorising, and fronts a series of style videos for Virgin Media’s Living website.

The features were produced by Gigi’s company Rocks, Frocks & Cocktails with Chuffed Productions and Philip Levine. My friends Rebekah Roy and Zoe Lem were also involved in the project as stylists.

Two experts in online advertising Simon Stone and Fiza Khan, and the IAB, give me their opinion on advertising in catch up TV services.

Read the full article on the IAB website.

A couple of weeks ago I went to the launch event for the new Karaoke Box in Smithfield, London.

If you haven’t yet had the chance to experience a night in a private karaoke booth you’re definitely missing out.

It’s an opportunity for you and your friends to lock yourself away in a room equipped with microphones and a choice of 5,000 songs.

A couple of weeks ago at the launch night for RAW at London nightclub Jalouse (in support of Cancer Research UK), I saw an example of an established profession using the internet to generate revenue.

On arrival at the private members club, frequented by celebs including Sienna Miller, Ronan Keating and Leonardo DiCaprio, attendees were photographed red carpet style by Pictures Inc, and given the option to purchase the print outs on site; just like when you get off the Log Flume at Alton Towers.

But if you didn’t want to run the risk of losing your print out on the way home, you could always log on to the Pictures Inc website the next morning and purchase the photo online as an A4 print out or get it made into a key ring.

The internet means photographers can generate revenue after an event.

The Internet Advertising Bureau (IAB) is the trade association for online advertising.

They recently published a Social Media Handbook which contains a contribution from me titled ‘Using social media to increase paid-search marketing effectiveness’.

- Read my contribution here
- Read the full Social Media Handbook online
- Download a PDF copy of the Social Media Handbook

Orange is now encouraging people to find their website by typing ‘I Am’ into search engines instead of advertising www.orange.co.uk.

At first I thought it was quite clever and innovative, but I am surprised that the only Orange presence for a search on ‘I am’ is in the sponsored listings.

When I asked TechCrunch UK & Ireland’s Mike Butcher about start-up names, he made a very good point that most English language domain names have gone.

This has led to a flurry of dot coms with alternative – or misspelt – names.

Digg
Alternative for: Dig

Reevoo
Alternative for: Review

This week Emma Jones from home working website Enterprise Nation asked me “When marketing an online brand, should all marketing stay online?”.

See my response on the Enterprise Nation website.

Editor of the TechCrunch UK & Ireland website, Mike Butcher has seen many start-ups come and go.

In this interview Mike reveals the most unforgettable start-up name he has come across and reveals which dot.com he would have conceived if he could go back in time!

Today was the Drapers online fashion conference at the Radisson Edwardian hotel in Mayfair.

As an online marketer having worked on fashion websites, one of the most surprising comments I heard was from Nick Robertson of ASOS who said “nobody searches for ‘black frilly dress’ [in Google]”.

Read my article ‘Five online fashion stores for Mary Portas’s shopping tribes’ on Drapers.

Author of 12 books and an expert on everything to do with branding, Jonathan Gabay is one of the most respected names in the world of marketing.

This week I spoke to Jonathan about the re-launching of our favourite chocolate brands, how internet only players can compete with established names online and managing online reputation.

So what does Jonathan think about the return of Snickers and how the internet changes PR techniques? Click the link below to find out.

Read my article ‘How Asda’s George clothing will succeed online’ on Drapers.

If you search for something positive [smiling] you get positive results.

If you search for the negative [crime] you get negative results.

Read my article ‘the online fashion trust factor’ on Drapers.