Economic downturn = offline advertising (unmeasurable) spend down, online marketing (measurable) spend up?

That’s what a lot of people seem to be saying [here and here]. But not me.

Not entirely anyway. I can see online marketing spend increasing in line with the already forecasted increases, but in terms of a higher jump because of the downturn no.

This week on my Drapers blog you can read my views on whether newspapers are taking online fashion revenue seriously.

Newspaper websites have come a long way.

There was a time when they were merely token presences, but they all now seem to be adhering to the ‘the more content the better’ motto. (see Jemima Kiss article on Mirror.co.uk revamp).

This week on my Drapers blog you can read my views on how Primark should communicate its ethical standards online.

With everyone apparently “feeling the pinch” discount supermarkets Aldi and Lidl have seen year on year sales rise by 13% and 20% respectively.

It’s the perfect time for Aldi and Lidl to increase marketing activity. With more of their shoppers coming from the middle classes, how can they market themselves to attract more of these affluent shoppers?

The News of the World has just published news that Heather Mills is dating a “toyboy hunk” called Jamie Walker.

It’s less than an hour after the story was published online and there are currently 47 results in Google for a search on “Heather Mills” “Jamie Walker”, and only the News of the World piece refers to a story on the couple.

I wonder how long it will be before there are millions of web pages mentioning Heather and Jamie.

This is the search results page for ‘Amy Winehouse’. There’s isn’t yet one mention of the controversial race filled chant video in the main listings, will this change?

According to the Law of Attraction, you get what you think about.

Would advertising like this work better if it told us what TO do instead of what NOT to do?

In my last study Cheryl Cole beat her Girls Aloud bandmates hands down and was rated the most talked about Girls Aloud star on the internet.

Now I have analysed who is the most talked about royal couple online, Prince William and Kate Middleton or Prince Harry and Chelsy Davy.

Two parties. One night. Second stop: The BT PodShow launch party at Shoreditch House.

So how exactly has the BBC helped ITV.com? Click the link below to find out.

Only click the link below if you have a sense of humour (or an immature mind).

45 years ago Amancio Ortega and his wife started sewing dressing gowns and lingerie in their living room.

Now he’s the 22nd wealthiest person in the world.

So which Girls Aloud member is the most famous on the internet?

Click the link below for the answer.

I was hoping Microsoft and Yahoo join up up so they could challenge Google together. Seem it’s not going to happen.