News blogs by LEON Bailey Green

You’re not a full member of celebdom until you’ve had a dedicated thread that spans at least three pages on the Digital Spy forums.

The boards are awash with scathing, mindless and often hate fuelled comments that would leave celebrities, with the thickest of skins, incandescent with rage.

I did have a bit of a chuckle (albeit little) at a comment made by Rob22 in response to a post by Imogen M…

Imogen M said…

“I detest Cheryl Cole. You can’t polish a turd. This “nation’s sweetheart” nonsense is an absolute joke and she’s becoming hideously over-exposed. She has no personality and only got as famous as she is now because her footballer bloke cheated on her.”

To which Rob22 replied…

Chipmunk came to my attention after winning Best Newcomer at the MOBO Awards.

I found this video of him on YouTube doing freestyle on a BBC 1Xtra show.

In the background of the radio studio you’ll see Sky News is on. Nice to see the BBC [not] supporting each other was my first thought, but then I began to wonder whether the BBC News crew would be listening to BBC 1Xtra? Doubt it.

Chipmunk does however make up for the lack of Auntie self loving - listen to his lyrics and you’ll notice EastEnders gets a plug.

Read my article ‘Simon Cowell to choose new X Factor judge via social media?’ on E-Consultancy.

Shortly after Saturday’s The X Factor the Daily Mail website published a story about the feud between Dannii Minogue and Louis Walsh. Quick huh?

The Daily Mail seem to understand the importance of breaking news online (extra Google love), but they seem to place story updates within the same article.

If they want to maximise visits they should write fresh articles whenever there is an update - this is because Google News will only spider content once, and Google News I’m sure is one of the Daily Mail’s biggest traffic drivers.

”A pound invested online is far more effective than one spent offline” say Martha Lane Fox - Read my take on Martha’s comment on the Market Sentinel blog.

According to consultancy firm Intangible Business the value of Bernard Matthews has dropped £20m in the past year.

Unsurprising news after the Jamie Oliver led Turkey Twizzler bashings and the uncontrollable Avian Flu disaster.

But when a brand is down, the only way is down even further or up, up and up.

Bernard Matthews has chosen the up path, with a new name in tow, adding Farms to the brand name to become Bernard Matthews Farms.

Economic downturn = offline advertising (unmeasurable) spend down, online marketing (measurable) spend up?

That’s what a lot of people seem to be saying [here and here]. But not me.

Not entirely anyway. I can see online marketing spend increasing in line with the already forecasted increases, but in terms of a higher jump because of the downturn no.

This week on my Drapers blog you can read my views on whether newspapers are taking online fashion revenue seriously.

Newspaper websites have come a long way.

There was a time when they were merely token presences, but they all now seem to be adhering to the ‘the more content the better’ motto. (see Jemima Kiss article on Mirror.co.uk revamp).

This week on my Drapers blog you can read my views on how Primark should communicate its ethical standards online.

With everyone apparently “feeling the pinch” discount supermarkets Aldi and Lidl have seen year on year sales rise by 13% and 20% respectively.

It’s the perfect time for Aldi and Lidl to increase marketing activity. With more of their shoppers coming from the middle classes, how can they market themselves to attract more of these affluent shoppers?

The News of the World has just published news that Heather Mills is dating a “toyboy hunk” called Jamie Walker.

It’s less than an hour after the story was published online and there are currently 47 results in Google for a search on “Heather Mills” “Jamie Walker”, and only the News of the World piece refers to a story on the couple.

I wonder how long it will be before there are millions of web pages mentioning Heather and Jamie.

This is the search results page for ‘Amy Winehouse’. There’s isn’t yet one mention of the controversial race filled chant video in the main listings, will this change?

According to the Law of Attraction, you get what you think about.

Would advertising like this work better if it told us what TO do instead of what NOT to do?

In my last study Cheryl Cole beat her Girls Aloud bandmates hands down and was rated the most talked about Girls Aloud star on the internet.

Now I have analysed who is the most talked about royal couple online, Prince William and Kate Middleton or Prince Harry and Chelsy Davy.