Online Marketing Consultant.

Visit the Glasses Direct blog to see my blog post ‘Will you join Glasses Direct’s online fan base?’.

Read my article ‘The future challenges of online retail - delivery’ on E-Consultancy.

Economic downturn = offline advertising (unmeasurable) spend down, online marketing (measurable) spend up?

That’s what a lot of people seem to be saying [here and here]. But not me.

Not entirely anyway. I can see online marketing spend increasing in line with the already forecasted increases, but in terms of a higher jump because of the downturn no.

This week on my Drapers blog you can find out how Jordan/Katie Price can market her equestrian clothing range online.

I’ve put together some tactics that businesses can do, without the help of an SEO team, to help their search engine rankings.

Read them here on the Score Communications website.

Internet business has changed to meet the demands and expectations of the growing numbers of online shoppers, shifting their pounds from the high street to the internet.

But with many high street stores now offering the same prices as their online counterparts, the internet is no longer always cheaper.

Let’s take a look at how online stores can launch an offline presence to continue the trend of growing numbers of online shoppers, now that price is no longer a stark differentiator.

Web to high street
Taking a successful online operation to the high street seems to be a key move for fashion websites. Other sectors must follow surely?

You’ve just embarked on a marketing campaign for your website, the visitor numbers are going up but you want these users to engage with you in the future too. So how do you sign up visitors to register on your site or newsletter?

See my article on the Enterprise Nation website.

Seth Godin thinks we should tip websites we like by clicking on adverts.

His heart may have been in the right place but the recommendation didn’t go down well with many in the online marketing world.

Here are some alternative ways you can tip a website that you like.

Bookmark it
Return
Digg/Delicio.us/Furl the link
Add it to your Facebook
Email/Send the link to a friend
Send the URL to your friend
Link to it from your own blog
Write about it on a forum/message board
Tell your friend about it
SMS is to your friend

Are adverts the new online tip jar? Seth Godin thinks so. Apparently if we read something online that we like we should say thank you by clicking on an ad.

On his blog Seth says…

“If you like what you’re reading, click an ad to say thanks.”

In the view that the company or blogger will pocket your click cost from the advertiser.

But LEON Bailey Green says…

“If you like what you’re reading, keep coming back. And click on an advert IF you like it.”

So what are the effects of the visitor, webmaster and advertiser?

Read my article ‘How else can Google ascertain relevancy?’ on E-Consultancy.

This week on my Drapers blog you can read my views on whether newspapers are taking online fashion revenue seriously.

This is round two of marketing the L’Oreal brand to black women, who spend three times more on beauty products than their white counterparts – and with a growing black middle class on both sides of the Atlantic, it’s a target group not to be ignored.

Any number of entities could have been the target of vitriol after the release of the advert; Beyonce, the creative director of the advert or even the magazines which published it could have taken the hatred, but L’Oreal picked up this unfortunate tab.

Newspaper websites have come a long way.

There was a time when they were merely token presences, but they all now seem to be adhering to the ‘the more content the better’ motto. (see Jemima Kiss article on Mirror.co.uk revamp).

This week on E-Consultancy I asked the question ‘Is the role of the SEO dead and should PRs own natural search?’.

This week on my Drapers blog you can read my views on celebrity fashion brands analysing online conversations.