In the fashion industry image is everything. And Kate Moss, one of the world’s most famous fashion models, benefits from newspaper and magazine column inches touting her as a style icon, to promote her Topshop clothing range.

Her celebrity status and public persona all help to create the sellable brand that is Kate Moss. But what could Kate be doing to market her brand on the internet? Here are five online marketing tips for Kate Moss…

So how exactly has the BBC helped ITV.com? Click the link below to find out.

Type ‘tom cruise’ into Google and you get the Tom Cruise is Nuts website. Methinks Tom would prefer you to see his new website tomcruise.com, which is why you also get a paid advert for tomcruise.com in the search results.

But how can Tom get rid of the hate site and bring his own to the top of Google?

Friends Reunited is back with a new look and new Facebook-style features. But can it take on the beast that is Facebook?

Have you ever wanted to buy something and thought ‘I’ll wait until pay day’? How great would it be if you could order items online that would be billed and delivered when you get paid?

That was one of my 5 tips for online fashion stores in my latest blog on E-Consultancy.com.

NMA, a trade magazine for people who work in new media, held a get together at the Alphabet Bar in Soho for people working in social media to talk erm..."social media”.

Pic courtesy of NMA

Jonathan Hirshler and I looked at how five campaign websites could increase their online presence.

See our findings at E-consultancy

After attending the Converse Century party I thought I’d take a look at the online marketing efforts of the brand.

An article about Victoria Beckham on E-consultancy.com?! I analyse whether the Spice Girl is better known as a musician, WAG or fashion icon.

If you haven’t heard of private sales where have you been?! It’s a new and fast growing phenomenon when it comes to shopping online for designer clothing.

I did a Q&A with internet industry website E-Consultancy.com. They wanted to find out what OSOYOU.com was all about.