This week on my Drapers blog you can read my views on how Primark should communicate its ethical standards online.

Last week I was forwarded an email with various “mashups” of Cadbury and Nestle brands.

In a previous study I named Cheryl Cole as the most talked about Girls Aloud singer on the internet.

But how does Cheryl square up to her new work colleague Dannii Minogue?

Like her sister, pop star Dannii has been around since the 1980’s and joined the X Factor panel in 2007.

Cheryl and her Girls Aloud crew may be Britain’s biggest girl band, but with less than six years of fame can she be more talked about online than Dannii?

Most blog mentions in last 24 hours
Cheryl Cole: 32
Dannii Minogue: 28
WINNER: Cheryl Cole

Most Google Search results
Cheryl Cole (Cheryl Tweedy): 1,039,000
Dannii Minogue (Danni Minogue): 2,479,000
WIINNER: Dannii Minogue

The News of the World has just published news that Heather Mills is dating a “toyboy hunk” called Jamie Walker.

It’s less than an hour after the story was published online and there are currently 47 results in Google for a search on “Heather Mills” “Jamie Walker”, and only the News of the World piece refers to a story on the couple.

I wonder how long it will be before there are millions of web pages mentioning Heather and Jamie.

Whether you’re using your family name to gain notoriety (Paris Hilton) or riding on the coattails of a world famous sibling (Jamie Lynn Spears), today’s fame is family sized.

Kim Kardashian and Lindsay Lohan are two celebs with fame embracing relatives. Both sets of families have appeared on reality TV shows.

With the Kardashians being talk of the town, and the Lohan’s new series Living Lohan currently airing, I thought it would be good to judge which Beverly Hills family is the most talked about online, the Kardashians or the Lohans?

Most Wikipedia entries
Lohan: 5 (Lindsay Lohan, Aliana Lohan, Dina Lohan, Living Lohan, Michael Lohan)
Kardashian: 9 (Robert Kardashian, Kim Kardashian, Kourtney Kardashian, Khloe Kardashian, Rob Kardashian Jnr, Kris Jener, Keeping up with the Kardashians, Bruce Jenner, Brody Jenner)
Winner: Kardashian

Most reader comments left on latest TMZ post
Lohan: 125 (see here)
Kardashian: 178 (see here)
Winner: Kardashian

This is the search results page for ‘Amy Winehouse’. There’s isn’t yet one mention of the controversial race filled chant video in the main listings, will this change?

Author of 12 books and an expert on everything to do with branding, Jonathan Gabay is one of the most respected names in the world of marketing.

This week I spoke to Jonathan about the re-launching of our favourite chocolate brands, how internet only players can compete with established names online and managing online reputation.

So what does Jonathan think about the return of Snickers and how the internet changes PR techniques? Click the link below to find out.

Britain’s Got Talent may have beat I’d Do Anything in the Saturday night ratings battle, but which of the show’s star is being talked about most online?

I’ve analysed the online mentions of Jodie Prenger and George Sampson to see which of the two has the highest online profile.

If you search for something positive [smiling] you get positive results.

If you search for the negative [crime] you get negative results.

In the fashion industry image is everything. And Kate Moss, one of the world’s most famous fashion models, benefits from newspaper and magazine column inches touting her as a style icon, to promote her Topshop clothing range.

Her celebrity status and public persona all help to create the sellable brand that is Kate Moss. But what could Kate be doing to market her brand on the internet? Here are five online marketing tips for Kate Moss…

Usher Raymond. An American R&B singer who shot to fame in the UK with his song ‘You Make Me Wanna’.

Usher now has his own branded clothing and aftershave, but are people talking about his clothing line and perfume online?

Dima may have won the Eurovision song contest, but is he more talked about on the internet than Andy Abraham? I’ve analysed both Eurovision stars to see which of them is most talked about online.

In my last study Cheryl Cole beat her Girls Aloud bandmates hands down and was rated the most talked about Girls Aloud star on the internet.

Now I have analysed who is the most talked about royal couple online, Prince William and Kate Middleton or Prince Harry and Chelsy Davy.

Two parties. One night. Second stop: The BT PodShow launch party at Shoreditch House.

So how exactly has the BBC helped ITV.com? Click the link below to find out.