Most talked about online: Prince William & Kate Middleton vs Prince Harry & Chelsy Davy
Monday May 19, 2008 /
In my last study Cheryl Cole beat her Girls Aloud bandmates hands down and was rated the most talked about Girls Aloud star on the internet.
Now I have analysed who is the most talked about royal couple online, Prince William and Kate Middleton or Prince Harry and Chelsy Davy.
Google Search Results
Kate Middleton - 1,220,000
Chelsy Davy - 269,000
Prince William - 6,890,000
Prince Harry - 1,090,000
Winner: Prince William & Kate Middleton by 84%
Yahoo Images
Kate Middleton - 3,802
Chelsy Davy - 269
Prince William - 112,869
Prince Harry - 12,384
Winner: Prince William & Kate Middleton by 90%
Wikipedia Activity
Kate Middleton - 6 edits so far this month
Chelsy Davy - 9 edits so far this month
Prince William - 45 edits so far this month
Prince Harry - 15 edits so far this month
Winner: Prince William & Kate Middleton
Hellomagazine.com profiles
Kate Middleton - 567 words
Chelsy Davy - 464 words
Prince William - 759 words
Prince Harry - 757 words
Winner: Prince William & Kate Middleton by 8%
Blog mentions in May 2008
Kate Middleton - 1,168
Chelsy Davy - 1,002
Prince William - 11,544
Prince Harry - 3,022
Winner: Prince William & Kate Middleton by 69%
News mentions in the past week
Prince William & Kate Middleton - 743
Prince Harry & Chelsy Davy - 601
Winner: Prince William & Kate Middleton by 19%
OVERALL WINNER: William & Kate
BT PodShow launch party at Shoreditch House
Tuesday May 13, 2008 /
Two parties. One night. Second stop: The BT PodShow launch party at Shoreditch House.
Shoreditch House is erm… very Shoreditch. Too cool for school, rough around the edges but glam enough for the most fabulous glamonistas.
The perfect place then for BT to launch it’s PodShow website BTPodshow.com.
Who would have thought that one of the UK’s most boring corporate brands would align itself to such a trendy London hang out?
Party goers were “treated” to a collection of video podcasts from the website. The sound of the videos was muted and we listened to the tones of the resident DJ.
Zoe and I missed Alexa Chung’s set as we were too busy people watching at The Hoxton Pony launch, but we did spot a very crazy Alice Dellal and her very EC1 crowd out-trendying (is that a word?) everyone and being the epitome of Hoxton cool.
Visit the BT Podshow website.
BBC helps ITV by reporting negative ITV news
Friday May 09, 2008 /
Bad publicity offline has positive effects online.
By reporting ITV’s record fine from Ofcom, the BBC News website has helped ITV.com’s online rating by linking to it.
Every link to ITV.com that Google finds across the web makes ITV.com more important.
And there’s no stronger link than one from one of the UK’s most respected and high profile websites - BBC News.
with every cloud there’s a silver lining, and ITV’s silver lining in this phone scandal debacle, is a web link from the BBC.
(No link is worth a £5.68m fine, but you get my drift)
Tom Cruise’s new website. Is he “nuts”?
Thursday May 08, 2008 /
This week Tom Cruise launched his new website and appeard on Oprah to celebrate twenty five years of movies.
Apparently all part of a PR campaign to focus Brand Cruise on his acting and away from Scientology.
Tom has to deal with the fact that when you type ‘Tom Cruise’ into Google the third result, after his IMDB and Wikipedia profiles, is the Tom Cruise is Nuts website.
The hate site hasn’t been updated since September 2006, but it’s still up and terribly damaging for Tom’s online reputation.
The internet’s a free world so to speak, and although he could sue or have his lawyers send stern letters, it would be better for Tom’s PR machine to hire the expertise of an SEO (search engine optimisation) expert or Online PR specialist to bury anti-Tom websites.
An SEO/online PR specialist - like moi - has the know how to bury the Tom Cruise is Nuts website by elevating pro-Tom websites to the top of Google’s search results.
Tom’s people need to start linking to Pro-Tom websites from his official website. It kind of works like this…
Blogs and websites, like this one, make tomcruise.com popular by linking to it
Which means...
tomcruise.com becomes popular
So then...
Google will think websites that are featured on tomcruise.com should be popular too
This means that...
It will start to rank websites that are linked to from tomcruise.com higher in the search results than those that aren’t
Which ultimately leads to...
The Tom Cruise is Nuts website, which obviously won’t be linked to from tomcruise.com, disappearing from the top of the search results
That’s the simple version of how to stop Tom Cruise from appearing “nuts” but if you want to know more detail about the dark world of SEO I suggest you read up on it at Wikipedia!
Don’t say I never teach you anything.
Which Girls Aloud member is the most famous on the internet?
Tuesday May 06, 2008 /
Cheryl Cole IS the most famous Girls Aloud member on the internet.
I analysed everything from how many search results each girl attracted on Google and YouTube, the amount of mentions they have on blogs and how many threads they have dedicated to them on their official message board and the popular Digital Spy.
Measuring online popularity adds a different dimension to the commonly tracked newspaper and magazine column inches.
Online popularity measures what individuals are publishing (on blogs and forums) as well as what the major newspapers and magazines are printing.
But if Cheryl came top, who came bottom? Read on…
RESULTS:
1. Cheryl Cole
Cheryl won all but one of the tests hands down. Cheryl’s marriage to Ashley Cole and feature on Will.I.Am’s Heartbreaker has pushed Cheryl’s online fame above that of her Girls Aloud bandmates.
2. Sarah Harding
Photoshoots for OK! Magazine have paid off. Sarah scored particularly well on the Digital Spy Showbiz forum, proving her popularity with celebrity culture vultures is high.
3. Nadine Coyle
Nadine has a high blog mention score, indicating her relationship with Jesse Metcalfe has increased her awareness on American celebrity gossip blogs.
4. Nicola Roberts
Somehow Nicole scored highest on the QDOS test. QDOS uses a number of measures to analyse the digital status of individuals.
5. Kimberley Walsh
Kimberley scored badly when analysing conversations on the official Girls Aloud messageboard.
Winner of each test in italics
Google Search Results
Cheryl Cole - 734,000
Kimberley Walsh - 149,000
Nadine Coyle - 273,000
Nicola Roberts - 234,000
Sarah Harding - 618,000
YouTube Video Tags
Cheryl Cole - 942
Kimberley Walsh - 581
Nadine Coyle - 488
Nicola Roberts - 441
Sarah Harding - 545
Blog mentions
Cheryl Cole - 276,457
Kimberley Walsh - 3,154
Nadine Coyle - 8,584
Nicola Roberts - 3,430
Sarah Harding - 8,405
QDOS Rating
Cheryl Cole - 6331
Kimberley Walsh - 6575
Nadine Coyle - 6684
Nicola Roberts - 6733
Sarah Harding - 6371
Digital Spy Showbiz Forum
Cheryl Cole - 155
Kimberley Walsh - 27
Nadine Coyle - 53
Nicola Roberts - 26
Sarah Harding - 107
Girls Aloud Forum
Cheryl Cole - 6463
Kimberley Walsh - 2845
Nadine Coyle - 4787
Nicola Roberts - 3208
Sarah Harding - 5073
Friends Reunited does a Take That comeback. But will it ‘Rule The World’?
Wednesday April 30, 2008 /
So Friends Reunited is free and hoping to take on Facebook. Many would say it’s taken ITV, owners of Friends Reunited, far too long to drop the subscription model.
With 19 million registered users the website doesn’t fall into the niche/specialist social network category. Instead it’s hoping to take on the broader networks like Facebook.
Here are five things Friends Reunited has to its advantage over Facebook…
1. The Privacy Debate
Trust in some social networks is decreasing because of debates sorrounding how private data is collected and used for advertising purposes. Friends Reunited as a brand has so far managed not to fall foul of such negative PR.
2. Audience Age
The older audience, who are more likely to worry about their privacy, will have more money to spend, and more free time to use the internet. This means extra revenue driving opportunities and more advertisers seeking [older] people with higher disposable incomes.
3. ITV Network
With ITV.com’s Catch Up service becoming more popular it’s the perfect time to showcase the new Friends Reunited with in-house promotion.
4. Genes Reunited
Genealogy is big business. If they can successfully use genealogy as a hook into the main website they’re onto a winner.
5. It’s British
Nowt wrong with a bit of national pride!
My take is that, although it’s unlikely to rule the social networking world, there is a definitely a market for Friends Reunited.
PS - If you’re impressed with the new Timeline feature on Friends Reunited, I suggest you check out miomi.com
NMA Social Media drinks at Alphabet Bar
Thursday April 03, 2008 /
NMA magazine held a get together at the Alphabet Bar in Soho for people working in social media to network.
Tony from Centaur media was making me and my OSOYOU colleagues Rebecca and Fiza laugh (above).
I also got to speak to Chris Osborne, who runs BoxedUp.com, and Hugo Burge from Cheap Flights. Both great guys who are passionate about the tech and new media industries.
5 online marketing tips for 5 campaign websites
Tuesday March 25, 2008 /
Jonathan Hirshler and I looked at how five campaign websites could increase their online presence.
Converse Century’s internet marketing
Monday March 10, 2008 /
After attending the Converse Century party I thought I’d take a look at the online marketing efforts of the brand.
I had an article published on E-consultancy.com analysing the online PR of Converse’s one hundredth year marketing campaign.
Ironically my article, which includes my take on what appears in the Top 10 results of Google for the term “converse century”, is actually #1 in Google UK for that term.
Read the full article Has Converse marketed its Century milestone online? on e-consultancy.com
Is Victoria Beckham better known for music, fashion or being a WAG?
Friday March 07, 2008 /
I have done another of my regular articles for internet marketing and ecommerce website E-consultancy.com. This time I have given regular readers something a bit different to read about - Victoria Beckham.
The article is basically an analysis of the Top 10 results for the search term “victoria beckham” in Google and as we all know Google’s algorithm is based on what the web in general (news websites, blogs etc) is saying, so it’s a great indicator as to what Posh is best known for.
Read my article on Victoria Beckham’s online PR at e-consultancy.com
Designer clothing from private fashion sales websites
Tuesday March 04, 2008 /
If you haven’t heard of private sales where have you been?!
It’s a new and fast growing phenomenon when it comes to shopping online for designer clothing.
I have had the pleasure of working with two of the best known private fashion sales websites in the UK, koodos and Brand Alley, which is part owned by Rupert Murdoch’s News International.
I’ve just written an article for E-consultancy.com, an internet marketing and ecommerce website, explaining more on what I think makes these private sales websites work.
Read the article on private sales at e-consultancy.com
Visit the koodos website
Visit the Brand Alley website
