This week on my Drapers blog you can read my views on how Primark should communicate its ethical standards online.

Last week I was forwarded an email with various “mashups” of Cadbury and Nestle brands.

You may know James Layfield as one of the youngest ever Managing Directors in Richard Branson’s Virgin group.

James, named in the Top 30 under 35 UK Entrepreneurs by Growing Business Magazine, caught the entrepreneurial bug from Richard Branson and went on to found youth marketing agency The Lounge Group.

The best marketing agencies understand their client’s clients. With a network of 8,000 under 35’s, The Lounge Group has the upper hand on devising campaigns that work to the youth market.

In this interview I ask James what he learned from working with Richard Branson and how The Lounge Group fills a gap in the market.

You once worked alongside Richard Branson. Did any aspect of working for Richard’s Virgin group inspire you to set up The Lounge Group?
As Branson’s youngest ever MD I definitely learnt a few things. I was inspired by his ability to trust and give responsibility to good people, he taught me to have the confidence to bring in people to the businesses that are better than me. 

The News of the World has just published news that Heather Mills is dating a “toyboy hunk” called Jamie Walker.

It’s less than an hour after the story was published online and there are currently 47 results in Google for a search on “Heather Mills” “Jamie Walker”, and only the News of the World piece refers to a story on the couple.

I wonder how long it will be before there are millions of web pages mentioning Heather and Jamie.

Whether you’re using your family name to gain notoriety (Paris Hilton) or riding on the coattails of a world famous sibling (Jamie Lynn Spears), today’s fame is family sized.

Kim Kardashian and Lindsay Lohan are two celebs with fame embracing relatives. Both sets of families have appeared on reality TV shows.

With the Kardashians being talk of the town, and the Lohan’s new series Living Lohan currently airing, I thought it would be good to judge which Beverly Hills family is the most talked about online, the Kardashians or the Lohans?

Most Wikipedia entries
Lohan: 5 (Lindsay Lohan, Aliana Lohan, Dina Lohan, Living Lohan, Michael Lohan)
Kardashian: 9 (Robert Kardashian, Kim Kardashian, Kourtney Kardashian, Khloe Kardashian, Rob Kardashian Jnr, Kris Jener, Keeping up with the Kardashians, Bruce Jenner, Brody Jenner)
Winner: Kardashian

Most reader comments left on latest TMZ post
Lohan: 125 (see here)
Kardashian: 178 (see here)
Winner: Kardashian

This week Emma Jones from home working website Enterprise Nation asked me “When marketing an online brand, should all marketing stay online?”.

See my response on the Enterprise Nation website.

This is the search results page for ‘Amy Winehouse’. There’s isn’t yet one mention of the controversial race filled chant video in the main listings, will this change?

Author of 12 books and an expert on everything to do with branding, Jonathan Gabay is one of the most respected names in the world of marketing.

This week I spoke to Jonathan about the re-launching of our favourite chocolate brands, how internet only players can compete with established names online and managing online reputation.

So what does Jonathan think about the return of Snickers and how the internet changes PR techniques? Click the link below to find out.

Britain’s Got Talent may have beat I’d Do Anything in the Saturday night ratings battle, but which of the show’s star is being talked about most online?

I’ve analysed the online mentions of Jodie Prenger and George Sampson to see which of the two has the highest online profile.

If you search for something positive [smiling] you get positive results.

If you search for the negative [crime] you get negative results.

Coleen McLoughlin, fiancée of Wayne Rooney, is one of many footballers wives and girlfriends who shot to fame because of their partner’s status on the pitch. She’s estimated to be worth £5m in her own right, thanks to her high profile and clever brand building.

Coleen’s brand has taken the fashion, style and beauty route. Last year she earned millions being the face of Asda’s clothing range, writing a weekly column in Closer magazine, presenting her own TV show and launching a perfume.

But how does Coleen’s web presence help to communicate the brand message?

In the fashion industry image is everything. And Kate Moss, one of the world’s most famous fashion models, benefits from newspaper and magazine column inches touting her as a style icon, to promote her Topshop clothing range.

Her celebrity status and public persona all help to create the sellable brand that is Kate Moss. But what could Kate be doing to market her brand on the internet? Here are five online marketing tips for Kate Moss…

Dima may have won the Eurovision song contest, but is he more talked about on the internet than Andy Abraham? I’ve analysed both Eurovision stars to see which of them is most talked about online.