Websites blogs by LEON Bailey Green

06.01.09

When Ugg Boots meet Wordpress

The team at MKN Media built the website for sheepskin boot brand Jumbuck Boots using Wordpress.

The best thing about using Wordpress as a backend and CMS is that many content editors are now accustomed to using it.

Click to continue reading 'When Ugg Boots meet Wordpress'



05.01.09

Living Loves Fashion videos

Gigi Morley, former National Lottery presenter, is now a style queen making waves in fashion.

She’s writing a book on her favourite subject, accessorising, and fronts a series of style videos for Virgin Media’s Living website.

The features were produced by Gigi’s company Rocks, Frocks & Cocktails with Chuffed Productions and Philip Levine. My friends Rebekah Roy and Zoe Lem were also involved in the project as stylists.

Click to continue reading 'Living Loves Fashion videos'



19.12.08

Interview with Alice Stone, designer and founder of Lily And Lionel



15.12.08

Judging the Drapers Etail Awards 2009

I was asked to sit on the judging panel for the Drapers Etail Awards 2009. The first dedicated e-commerce awards scheme by the bible of the fashion business Drapers.

Led by Drapers editor Lauretta Roberts the judges – Myself, Zia Zareem-Slade, Julie Howell, Andy Houstoun, Rob Jones, Leisa Barnett and Peter Fitzgerald – discussed all the entries that successfully made it on to the shortlist.

Click to continue reading 'Judging the Drapers Etail Awards 2009'



12.12.08

Really Daily



02.12.08

Interview with vintage store Rokit’s website manager Holly Watson



01.12.08

MyMall (themall.tv)

Self styled as “the World’s First Virtual Shopping Mall”, MyMall (www.themall.tv) launched a few weeks ago.

According to MyMall “Search Engines can be confusing and time consuming and often result in frustration when looking for the simplest of items”.

If MyMall is right and people will find their website easier to use than search engines, they’re sitting on a goldmine.

Click to continue reading 'MyMall (themall.tv)'



25.11.08

Interview with Helen Brown, founder of the Catwalk Genius website



23.11.08

Lily and Lionel - the story of discovery

Already hailed by Vogue and InStyle Online fashion accessories store Lily and Lionel launched two weeks ago.

I am confident Lily and Lionel is a luxury brand to watch out for - the concept is borne out of Alice Stone’s true passion for fashion and love of travel, all inspired by her late grandparents; the real Lily and Lionel.

Click to continue reading 'Lily and Lionel - the story of discovery'



23.11.08

Daily Mail and Unreality TV publish at X Factor speed

Shortly after Saturday’s The X Factor the Daily Mail website published a story about the feud between Dannii Minogue and Louis Walsh. Quick huh?

The Daily Mail seem to understand the importance of breaking news online (extra Google love), but they seem to place story updates within the same article.

If they want to maximise visits they should write fresh articles whenever there is an update - this is because Google News will only spider content once, and Google News I’m sure is one of the Daily Mail’s biggest traffic drivers.

Click to continue reading 'Daily Mail and Unreality TV publish at X Factor speed'



20.11.08

Martha Lane Fox by Leon

”A pound invested online is far more effective than one spent offline” say Martha Lane Fox - Read my take on Martha’s comment on the Market Sentinel blog.

Click to continue reading 'Martha Lane Fox by Leon'



18.11.08

ShopStyle acts on LEON feedback

I’ve recently been dealing with the guys at ShopStyle UK (If you’re a retailer I suggest you get on it. Fast.) and was pleased to hear they were launching a section with store discounts.

The section was called ‘deals’ mimicking the American version ShopStyle.com, but I suggested that either ‘discounts’ or ‘offers’ would be more in tune with UK audiences.

Click to continue reading 'ShopStyle acts on LEON feedback'



28.10.08

Interview with Jamie Murray Wells founder of Glasses Direct



15.10.08

Victoria Beckham’s DVB website



12.10.08

Amazon likes to keep in touch

Amazon has been with many of us since our internet lives began.

The brand is a constant. Always reliable, always selling books cheaper than Waterstone’s and generally always there.

By there, I mean our email inboxes. Amazon likes to keep in touch.

Click to continue reading 'Amazon likes to keep in touch'



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- Works as an online marketing and content consultant, and has been in digital media for over five years.
- Focuses on fashion brands, although he undertakes projects in other sectors.
- Is on the judging panel for the first Drapers Etail Awards in 2009.
- Was one of fifteen digital media experts to contribute to the 2008 Social Media Handbook by the IAB, the trade association for online advertising.
- Interviews fashion e-commerce professionals for Drapers Online blog The Online Fashion Position.
- Has written for Econsultancy.
- Offers advice to small businesses on the Enterprise Nation website.


CONTACT LEON(at)LEONBAILEYGREEN.COM or use this form





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