I was lucky enough to attend a listening event of Alesha Dixon’s new album at Volstead club in London with fellow blogger and friend Michele Obi of MYFASHIONLIFE.

The album sounds brilliant (can’t wait to get my hands on it) – I’m no music critic, music journalist or music blogger but I’ll use my blog as an opportunity to describe it as perfect infectious British pop.

The event invite actually came as a surprise. Arriving in my inbox two days prior to the event apparently I had won the tickets? I didn’t realise but weeks ago when I entered my email address to download a free Alesha Dixon track I also entered a competition to attend a listening event.

A great idea to get fans involved, especially with Alesha there to meet them, but I feel the event could have also been used as an opportunity for the Strictly champion to meet music bloggers.

Lots of pop bloggers and the influential posters on pop message boards (UKMix, Popjustice) would have spread the word about Alesha’s album online like wildfire.

They would also have linked to her new website www.aleshadixon.co.uk, which would help it move up the ranking in Google when her name is searched for (which would also save a few pennies as they are currently paying per click on Google Adwords).

A least one [fashion] blogger Michele was there – look out for an interview with Alesha on style on MYFASHIONLIFE.com.

Also: I must say I was also shocked that the email invite had no less than 45 of us winners in the CC field. Yes, not the BCC field, but the CC field. Surely record companies have access to email marketing platforms?