Amazon likes to keep in touch

Sunday October 12, 2008 / Categories: Websites, Marketing, E-Commerce

Amazon has been with many of us since our internet lives began.

The brand is a constant. Always reliable, always selling books cheaper than Waterstone’s and generally always there.

By there, I mean our email inboxes. Amazon likes to keep in touch.

We invite them to keep in touch by buying from them, and agreeing to receive emails.

No matter how irrelevant or random we may find the product suggestions many of us still stay subscribed – but why?

Because as a brand Amazon is a constant and has earned the right to bombard with offers, discounts and (sometimes) miscalculated suggestions to our tastes.

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- Works as an online marketing and content consultant, and has been in digital media for over five years.
- Focuses on fashion brands, although he undertakes projects in other sectors.
- Is on the judging panel for the first Drapers Etail Awards in 2009.
- Was one of fifteen digital media experts to contribute to the 2008 Social Media Handbook by the IAB, the trade association for online advertising.
- Interviews fashion e-commerce professionals for Drapers Online blog The Online Fashion Position.
- Has written for Econsultancy.
- Offers advice to small businesses on the Enterprise Nation website.

CONTACT LEON(at)LEONBAILEYGREEN.COM or use this form

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