Friday May 09, 2008

BBC helps ITV by reporting negative ITV news

Categories: Marketing, Online Marketing, Online PR, Media, News

Bad publicity offline has positive effects online.

By reporting ITV’s record fine from Ofcom, the BBC News website has helped ITV.com’s online rating by linking to it.

Every link to ITV.com that Google finds across the web makes ITV.com more important.

Article continues below

And there’s no stronger link than one from one of the UK’s most respected and high profile websites - BBC News.

with every cloud there’s a silver lining, and ITV’s silver lining in this phone scandal debacle, is a web link from the BBC.

(No link is worth a £5.68m fine, but you get my drift)




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ABOUT LEON
I'm an online marketing consultant who helps businesses build their brands online through seo, ppc, online pr, email marketing, affiliate marketing, online advertising and online media partnerships.

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