Burberry certainly provides a satisfying web browsing experience.

Simple and easy to navigate, the clean web design ensures the focus is on product rather than the latest advertising initiative.

Products are viewed with ‘back’ and ‘front’ perspectives, as well as a substantial zoom that’s smooth and quick - rather than the downloading mission you’ll find on Google maps.

Personally I’d like a 360 degree view, but the zoom allows those all important tailoring details that set luxury brands apart.

I like their product information – which is satisfyingly detailed and enticing, along with easy to understand delivery information.

But what really works on the site is the detailing on their catwalk collection – which has the same zoom function and product detail as the ready to wear.

Another feature that works is the ‘also recommended’ – displaying other items that work with the product. Cheaper than a stylist.

‘Burberry provides a satisfying browsing experience’ by Amy Tipper-Hale