Shortly after Saturday’s The X Factor the Daily Mail website published a story about the feud between Dannii Minogue and Louis Walsh. Quick huh?

The Daily Mail seem to understand the importance of breaking news online (extra Google love), but they seem to place story updates within the same article.

If they want to maximise visits they should write fresh articles whenever there is an update - this is because Google News will only spider content once, and Google News I’m sure is one of the Daily Mail’s biggest traffic drivers.

Reality TV blog Unreality TV didn’t do too badly either. They reported it as quickly as the Daily Mail, which provided an area for people to discuss the programme quickly - there’s a reason why it’s one of the most commented posts on the website in a short space of time.