Monday June 30, 2008

Most Talked About Online: X Factor’s Dannii Minogue vs Cheryl Cole

Categories: Online PR

In a previous study I named Cheryl Cole as the most talked about Girls Aloud singer on the internet.

But how does Cheryl square up to her new work colleague Dannii Minogue?

Like her sister, pop star Dannii has been around since the 1980’s and joined the X Factor panel in 2007.

Cheryl and her Girls Aloud crew may be Britain’s biggest girl band, but with less than six years of fame can she be more talked about online than Dannii?

Most blog mentions in last 24 hours
Cheryl Cole: 32
Dannii Minogue: 28
WINNER: Cheryl Cole

Most Google Search results
Cheryl Cole (Cheryl Tweedy): 1,039,000
Dannii Minogue (Danni Minogue): 2,479,000
WIINNER: Dannii Minogue

Most tagged YouTube videos
Cheryl Cole: 990
Dannii Minogue 1,090
WINNER: Dannii Minogue

Most DigitalSpy X Factor forum mentions
Cheryl Cole: 53
Dannii Minogue 191
WINNER: Dannii Minogue

Article continues below

Most Yahoo News mentions (June)
Cheryl Cole: 129
Dannii Minogue 154
WINNER: Dannii Minogue

Most Bebo Group mentions
Cheryl Cole: 61
Dannii Minogue 35
WINNER: Cheryl Cole

Most mentions on...
The Sun
Cheryl Cole: 967
Dannii Minogue 610
Daily Mail
Cheryl Cole: 27,854
Dannii Minogue 233
Holy Moly
Cheryl Cole: 461
Dannii Minogue 82
WINNER: Cheryl Cole

Cheryl may be the most famous Girls Aloud member, but Dannii is more famous online.

Having a famous sister has meant that Dannii’s name is often mentioned when Kylie’s is. This is the likely reason why Dannii has so many pages indexed in Google that mention her name.

A huge back catalogue of records means Dannii is tagged on over 1,000 videos on YouTube. Videos Cheryl features in are tagged Girls Aloud rather than Cheryl Cole.

Cheryl does do well on newspaper and gossip websites, due to her high profile marriage.




Read more online marketing articles by LEON

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ABOUT LEON
I'm an online marketing consultant who helps businesses build their brands online through seo, ppc, online pr, email marketing, affiliate marketing, online advertising and online media partnerships.

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