Digital magazines and e-books back in vogue for online fashion stores?
Tuesday August 25, 2009 / Categories: Content, E-Commerce
Naming an online fashion store without a blog is becoming something of an impossibility. Now digital magazines and e-books seem to be coming back into vogue.
Lingerie retailer Mio Destino has just launched an e-book, with trend reports for A/W09 and designer interviews.
A/W09 E-Book from Mio Destino and Shudoo.co.uk’s Shoe Handbook
At Shudoo we produced a Summer Shoe Handbook(download here) which features The Telegraph’s Fashion Director Hilary Alexander, Radio 1 stylist Angela Buttolph and popular fashion bloggers.
Boohoo.com has also created an digital magazine for its visitors, as has Very.co.uk.
Boohoo.com and Very have digital magazines
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Daily online fashion news The Online Fashion Agency.
Comments
Wed 26th Aug
We’ve just written an article about this in Catalogue e-business magazine. Digital magazines, and customer magazines as a whole, are becoming more common as retailers seek to establish themselves as authorities in their niche. Additionally, producing a customer publication helps “engage” customers with the brand, not just the product. I think we’ll be seeing more of these publications, and not just from fashion retailers.
If you want to read more, check out http://www.catalog-biz.com/detailedinfo.aspx?DocID=1637&DocType=News.
By Miri Thomas at 2:12 pm
Tue 1st Sep
I think these e-book style publications are a great idea, aside from the obvious reason of the huge amounts of brand visbility they enable. I love them because they cut down (in theory) on paper-waste… sure, it’s great receiving look-books and press-packs in the post, but do we really need three or four a year from each major brand? I wish more fashion labels would follow the example of the few you’ve mentioned above.
Amy xo
http://www.desirable.co.uk
By Amy at 6:22 pm
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