Does the ‘five step brand lifecycle’ really stop at five?
Saturday April 26, 2008 / Categories: Marketing, Branding, Media
Seth Godin recently published the five step brand lifecycle.
Does the cycle really end at ‘Who is Brad Pitt?’. I don’t think so. Nostalgia culture extends the brand lifecycle.
The music industry, using band reunions (Take That, New Kids on the Block) and cover versions to make money, and the fashion industry, which has seen an increase in sales of vintage clothing, both rely on nostalgia and the old.
Many of these brands never die, they just sleep.
So after ‘Who is Brad Pitt?’ it would be…
- I wonder what happened to Brad Pitt.
- Get Brad Pitt back.
- Get me someone like Brad Pitt, who was around the same time as Brad Pitt.
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Comments
Sat 26th Apr
Very true.
By Theodore T at 11:41 am
Sat 26th Apr
question is do brands do better first or second time round?
By Kay at 6:21 pm
Thu 1st May
The man who originated this 30 years ago, was a New York jingle singer named Bill Marine. He called it “The life of a Jingle Singer”.
It was simple and to the point without the celebrity thing and painfully true. It went like this…
“Who’s Bill Marine?”
“Get me Bill Marine!”
“Get me a young Bill Marine!”
“Who’s Bill marine?”
By david at 11:56 pm
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