A website and marketing expert's take on fashion, culture and lifestyle brands

Heidi Klum’s the latest in a long line of celebrities launching their own fashion line. With everyone from Kate Moss, to victoria Beckham to the girls from The Hills launching their own ranges, the market for celebrity fashion lines is saturated and few of them stand out.

Jade Goody’s fragrance Shh... was a best seller thanks to help from her reality TV show. Prior to this successful perfume launches were the domain of A listers such as Sarah Jessica Parker and Jennifer Lopez.

With Jade’s perfume being a commercial success, almost every reality star and Brit celeb jumped on the bandwagon. Along came Coleen, Jordan and Kerry Katona with their own fragrances.

Even Big Brother’s Aisleyne is in on the merchandise act with her own fashion line Unique by Aisleyne.

Now everyone’s got a fashion line or perfume, what’s a celebrity to put their name to?

Kerry Katona Frozen Chips
Who says you have to be a TV chef to have your face plastered on jars of pesto and ready meals? Kerry Katona has worked wonders for Iceland. Imagine how much more they would sell if you could buy her own range of chicken nuggets. Think less about whether you would buy it, and more about whether Iceland’s target market would.

Jeremy Kyle Home DNA Kits
It would save a lot of people the bother of having to appear on his chat show to get a free test done. It sounds so wrong, but it would scarily do so well.

Pint of Al Murray (so to speak)
Err… Why doesn’t Al Murray have his own brand of beer?

Sir Alan Jobs.com
Surely it’s time for Surrallan Sir Alan to front his very own recruitment website?

Winehouse Wigs
Amy could make millions selling her own brand of wigs and hairspray.