What fashion brands and fashion bloggers can get from each other
Wednesday September 23, 2009 / Categories: Content, Online PR
Brands from bloggers...
- Favourable write ups about products and services
- Blogs posts to contain links to their online retail stores to drive traffic
- Blog posts with links to improve search engine visibility
- Trickle effect of other bloggers mentioning the brand
- Appearance of blog posts in search results for brand related terms
- CPA/affiliate advertising opportunities
Bloggers from brands...
- Free products
- Links from the brand’s website
- Invitations to press days, events and launch parties
- Opportunity to write for the brand’s website
- Payment for advertorial posts
- Payment for adverts
- Payment on a CPA basis through affiliate tracking
- Competition prizes for visitors
Do you have any to add?
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Daily online fashion news The Online Fashion Agency.
Comments
Thu 24th Sep
I think that personal style blogs do a lot for brands. Having popular style bloggers write about their daily outfits (without it being an advertorial) and list specific brands is a powerful piece of advertising. These style bloggers, and style websites such as Chictopia, provide inspiration for the audience and help create a desire within the audience to go buy the products they are seeing being worn.
By Laura at 9:14 am
Sat 26th Sep
Here here Leon! though I have to say from experience, some brands embrace it whole heartedly, while others really undervalue the potential benefit of such relationships if nurtured correctly.
Paul
www.womensdresses.org.uk
By Paul at 12:21 pm
Wed 30th Sep
I agree. Some fashion brands are taking full advantage of the opportunity to get publicity through blogs, other don’t seem to be getting it. Yet!
By Ceri at 4:21 am
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