Saturday May 03, 2008

freesat and Glasses Direct. When brands have similar logos

Categories: Marketing, Branding, E-Commerce

The logo for the soon to launch satellite TV service freesat looks very similar to the new work-in-progress logo for Glasses Direct.

Which brand uses their logo best?

Company
Glasses Direct

What do they do?
Affordable prescription glasses, with lenses, in many styles, shapes and colours, at a fraction of the cost of those on the high street.

How does this logo represent the brand?
The colours represent the new branding concept; fun, funky and fashionable. With the shapes signifying a selection of the various glasses shapes available in its wide range.

Website
www.glassesdirect.co.uk

Article continues below

Company
freesat

What do they do?
Over 80 free satellite television and digital radio stations.

How does this logo represent the brand?
Fresh colours to demonstrate the fresh HD pictures maybe? I’m at a loss. This logo doesn’t scream TV service.

The Freeview logo is an example of a broadcast service whose brand logo tells the story of the product/service.

Website
www.freesat.co.uk

Glasses Direct gets my vote for representing its brand in its (soon to be) logo. Who do you think works it best? Add your comment below.




Read more online marketing articles by LEON

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ABOUT LEON
I'm an online marketing consultant who helps businesses build their brands online through seo, ppc, online pr, email marketing, affiliate marketing, online advertising and online media partnerships.

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