Online Marketing Consultant.

Internet business has changed to meet the demands and expectations of the growing numbers of online shoppers, shifting their pounds from the high street to the internet.

But with many high street stores now offering the same prices as their online counterparts, the internet is no longer always cheaper.

Let’s take a look at how online stores can launch an offline presence to continue the trend of growing numbers of online shoppers, now that price is no longer a stark differentiator.

Web to high street
Taking a successful online operation to the high street seems to be a key move for fashion websites. Other sectors must follow surely?

Recently at the Drapers Online Fashion Retailing Conference Nick Robertson of ASOS said he would consider launching a flagship store for the online brand.

Fashion website Lipsy is too opening a store in London’s Brent Cross.

Old media partnerships
Old media brands and online retailers partnering – like OK! Magazine and Glasses Direct - is something we’re definitely going to see a lot more of in the future.

It gives the online retailer the ability to capture an audience offline.

Interactive TV
This is definitely an area with a lot of potential for online stores that hit the demographic of TV shoppers.