Tuesday May 06, 2008

Which Girls Aloud member is the most famous on the internet?

Categories: Websites, New Media, Marketing, Online PR, Media, News

Cheryl Cole IS the most famous Girls Aloud member on the internet.

I analysed everything from how many search results each girl attracted on Google and YouTube, the amount of mentions they have on blogs and how many threads they have dedicated to them on their official message board and the popular Digital Spy.

Measuring online popularity adds a different dimension to the commonly tracked newspaper and magazine column inches.

Online popularity measures what individuals are publishing (on blogs and forums) as well as what the major newspapers and magazines are printing.

But if Cheryl came top, who came bottom? Read on…

RESULTS:
1. Cheryl Cole
Cheryl won all but one of the tests hands down. Cheryl’s marriage to Ashley Cole and feature on Will.I.Am’s Heartbreaker has pushed Cheryl’s online fame above that of her Girls Aloud bandmates.

2. Sarah Harding
Photoshoots for OK! Magazine have paid off. Sarah scored particularly well on the Digital Spy Showbiz forum, proving her popularity with celebrity culture vultures is high.

Article continues below

3. Nadine Coyle
Nadine has a high blog mention score, indicating her relationship with Jesse Metcalfe has increased her awareness on American celebrity gossip blogs.

4. Nicola Roberts
Somehow Nicole scored highest on the QDOS test. QDOS uses a number of measures to analyse the digital status of individuals.

5. Kimberley Walsh
Kimberley scored badly when analysing conversations on the official Girls Aloud messageboard.

Winner of each test in italics

Google Search Results
Cheryl Cole - 734,000
Kimberley Walsh - 149,000
Nadine Coyle - 273,000
Nicola Roberts - 234,000
Sarah Harding - 618,000

YouTube Video Tags
Cheryl Cole - 942
Kimberley Walsh - 581
Nadine Coyle - 488
Nicola Roberts - 441
Sarah Harding - 545

Blog mentions
Cheryl Cole - 276,457
Kimberley Walsh - 3,154
Nadine Coyle - 8,584
Nicola Roberts - 3,430
Sarah Harding - 8,405

QDOS Rating
Cheryl Cole - 6331
Kimberley Walsh - 6575
Nadine Coyle - 6684
Nicola Roberts - 6733
Sarah Harding - 6371

Digital Spy Showbiz Forum
Cheryl Cole - 155
Kimberley Walsh - 27
Nadine Coyle - 53
Nicola Roberts - 26
Sarah Harding - 107

Girls Aloud Forum
Cheryl Cole - 6463
Kimberley Walsh - 2845
Nadine Coyle - 4787
Nicola Roberts - 3208
Sarah Harding - 5073




Read more online marketing articles by LEON

Comments

Tue 6th May

Poor Kim and Nicola. They’re like the outcasts.

By Tania  at  9:20 pm

Tue 6th May

Im shocked Kimberley is bottom! She is so under-rated, ive met her twice up close and shes so gorgeous.

By Hayley  at  9:21 pm

Wed 7th May

I expected Cheryl would be 1st. Quite surprised Kimberley’s last though. She’s my fave!!

By Jodie  at  4:33 pm

Wed 7th May

No surprise that Cheryl’s first. but i’m quite upset about Kimberley being last. :( she’s my favourite too

By Roz  at  8:36 pm

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ABOUT LEON
I'm an online marketing consultant who helps businesses build their brands online through seo, ppc, online pr, email marketing, affiliate marketing, online advertising and online media partnerships.

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As well as writing this blog I am also regularly published on E-Consultancy.com, Drapers Online and Enterprise Nation.

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THIS WEBSITE FEATURES my views on the world of online marketing, interviews with experts and professionals from the media and marketing industry, links to my published works and photos from events. Browse my articles by category or by date.