Harvey Nichols and John Lewis choose Handbag.com
Monday September 14, 2009 / Categories: Websites, Advertising, E-Commerce
Check out the recent online fashion revamps of department stores Harvey Nichols and John Lewis.
Both brands have bought media on Handag.com to drive traffic and build awareness.
Harvey Nichols is sponsoring a daily handbag giveaway and has a live product widget that I’m liking a lot.
Harvey Nichols daily handbag giveaway and product widget
John Lewis has taken out leaderboard and above the fold MPU slots, both of which are interactively controlled by the user.
John Lewis advertises on Handbag.com
In terms of media buys I think there is a tad bit of conflict having the two brands run promotions in the same categories.
However, both creatives have been executed well it shouldn’t pose a huge problem.
I would like to see Handbag.com open up banner clicks in the same window to get around pop-up blockers - I think that’s something quality advertisers, such as Harvey Nichols and John Lewis deserve.
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Daily online fashion news The Online Fashion Agency.
Comments
Tue 15th Sep
A lot better that I expected, especially the womens shoe range - very sexy, very on-trend and reasonably priced too. I’m sure they’ll do well especially if their piggy-backing off traffic from Handag.com and others. It’s quite encouraging to see the traditional names in retail taking such an interest in e-commerce. This can only be good news for smaller companies like us as it will undoubtedly increase awareness as a whole amongst shoppers who may still be skeptical about spending money online.
By bootstrapperboy at 9:55 pm
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