My contribution to the IAB Social Media Handbook

My contribution to the IAB Social Media Handbook

Monday November 17, 2008 / Categories: New Media, Online Marketing, Online PR

The Internet Advertising Bureau (IAB) is the trade association for online advertising.

They recently published a Social Media Handbook which contains a contribution from me titled ‘Using social media to increase paid-search marketing effectiveness’.

- Read my contribution here
- Read the full Social Media Handbook online
- Download a PDF copy of the Social Media Handbook

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- Works as an online marketing and content consultant, and has been in digital media for over five years.
- Focuses on fashion brands, although he undertakes projects in other sectors.
- Is on the judging panel for the first Drapers Etail Awards in 2009.
- Was one of fifteen digital media experts to contribute to the 2008 Social Media Handbook by the IAB, the trade association for online advertising.
- Interviews fashion e-commerce professionals for Drapers Online blog The Online Fashion Position.
- Has written for Econsultancy.
- Offers advice to small businesses on the Enterprise Nation website.

CONTACT LEON(at)LEONBAILEYGREEN.COM or use this form

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