‘I’m loving My-Wardrobe.com’ by Antony Hawman

Friday October 02, 2009 / Categories: Branding, PR

By Antony Hawman

Week 2 at My-Wardrobe.com and the general feeling is – LOVE IT!

It’s so great to be part of the new marketing initiative and for my role in particular, it’s open to so many avenues that there is never a dull moment.

It’s been so exciting searching out brands that fit the My-Wardrobe.com ethos and creating exciting projects for them to partner with us on.

Currently I’m busy getting around to meeting press and brands to work out their objectives to see what synergy we have together, using many of our vehicles – the shopping site itself, MY-TV, Style Feed, Blog and the amazing Style Guide.

It was great timing with London Fashion Week, as I got to see so many faces and tell them about the new job at My Wardrobe. Killed so many birds with one stone.

So watch out everyone – a partner proposal will be winging its way to you very soon.

By Antony Hawman, Brand Partnerships Manager, My Wardrobe


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Daily online fashion news The Online Fashion Agency.

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