Thursday April 24, 2008
Is Britain still in love with fast fashion?
So there’s a new series on BBC Three called Blood, Sweat and T-Shirts following six Brits living as factory workers to see if they change their attitudes to fast fashion.
We’re accustomed to cheap, disposable fashion and I don’t think that is going to change for a couple of years at least.
Just this morning I noticed an advert for H&M in the Metro for a £3.99 dress.
Today’s social conscience belongs to the environment. Recycling paper, using less carrier bags and taxing gas guzzling cars is today’s moral in thing.
Tomorrow’s moral in thing will be ethical fashion. In two or three years time high street stores, which embrace ethical fashion, will report better growth than those that don’t.
Article continues belowEthical labels and stores, already engaged in building up brand awareness, will benefit most when this shift occurs.
But it’s going to be a while before that shift. Just today Primark is reportedly close to overtaking M&S as Britain’s top clothing store, proving we’re still in love with fast fashion.
Visit the Primark website
Visit the H&M website
Read more online marketing articles by LEON
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Comments
Fri 25th Apr
Sorry but cheap clothes rule. It is gonna take more than a TV show to get me to stop buying stuff from Primark and H and M.
I dont feel guilty at all
By KellE at 1:53 pm
Sun 27th Apr
With a quick turn around in fashion I don’t think many people would think twice about purchasing cheap clothing. Yes it makes me think about the conditions of the workers but to be honest it stops there.
By Dawn at 5:11 pm
Sun 27th Apr
www.adili.com is good for ethical clothes
By Biff at 9:46 pm
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