Online Marketing Consultant.

If you search for something positive [smiling] you get positive results.

If you search for the negative [crime] you get negative results.

If you search for something that you consider to be positive [dunkin donuts], you realise that other people might consider it to be negative.

If you search for something that you consider to be negative, but you’re only presented with the positive, you’re either wrong or seeing the results of good reputation management (search results manipulation).

If at first the world doesn’t understand your request [paris], you make changes to the way you request what you want [paris hilton].

If after your search [paris hilton] you’re presented with related search options [one night in paris] you might – though unlikely – learn something new about what you were searching for.

Search exposes brands and people more than ever. Effort should be put into encouraging positive dialogue about brands, rather than silencing the negative – concentrate on that and you’ll only get more of it.