Already hailed by Vogue and InStyle Online fashion accessories store Lily and Lionel launched two weeks ago.

I am confident Lily and Lionel is a luxury brand to watch out for - the concept is borne out of Alice Stone’s true passion for fashion and love of travel, all inspired by her late grandparents; the real Lily and Lionel.

Only until you get to the About Us section and delve into The Real Lily And Lionel, do you realise where the name came from - I like this as it tells a story of discovery, which bleeds into the website’s ethos of discovering that special piece of fashion.

www.lilyandlionel.com