Saturday June 14, 2008

Link building and bad publicity

Categories: Websites, Online Marketing

Link Building is the process SEO’s go through to increase links to websites they are marketing.

These links drive traffic to websites, and also help to increase the website’s search engine rankings.

In this example Website A links to Website B. People reading Website A may click the link and go to Website B – this is Website A driving traffic to Website B.

The link from Website A is also read by Google. Google then ranks Website B higher (depending on the quality of Website A) in its search rankings because of the link on Website A.

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I recently guest blogged on The Link Spiel, a link building blog by one of the industry’s top search marketing speakers Debra Mastaler.

I talked about the positive link building effect of negative stories.




Read more online marketing articles by LEON

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ABOUT LEON
I'm an online marketing consultant who helps businesses build their brands online through seo, ppc, online pr, email marketing, affiliate marketing, online advertising and online media partnerships.

WHERE'S LEON PUBLISHED?
As well as writing this blog I am also regularly published on E-Consultancy.com, Drapers Online and Enterprise Nation.

CONSULTANCY WITH LEON
If you're starting a new project or need help with your online marketing email me leon(at)leonbaileygreen.com or click here.

QUESTIONS FOR LEON
I'm happy to answer any questions you may have about new media, whether it's generic or specific to you or your business. Email leon(at)leonbaileygreen.com or click here.

THIS WEBSITE FEATURES my views on the world of online marketing, interviews with experts and professionals from the media and marketing industry, links to my published works and photos from events. Browse my articles by category or by date.