I was recently joined by the lovely Kristine Kirby, Ecommerce Director at Lipsy, for lunch at Mortimer’s in Soho.

It’s just round the corner from the Lipsy office, where I popped into later, and is the place to catch the ecommerce team lunching or winding down (should you want to stalk them).

I have loved watching the growth of Lipsy over the years.

The marketing and PR behind the brand has been fantastic. You won’t find a weekly celebrity magazine without seeing someone pictured in Lipsy.

Whether it’s Duffy, Jessica Taylor, Paris Hilton or Bianca Gascgoine, who seems to live in the clothes, someone will be wearing it.

Now with physical stores and owned by Next Plc, Lipsy is an example, to other own brand online fashion stores, on how to manage growth, change and expansion.

Over lunch Kristine and I chatted about future plans for the Lipsy website, and the current online fashion market.

We went back to the Lipsy office where I popped in to say hi to the (hard working) team and see some of the samples for Autumn Winter 09.

Lipsy has a real signature look. If it isn’t shiny or glistening, it’s bound to have embellishment.

Even the office calculators are blinged up.

Love Lipsy. And wish they did a men’s range!