My-Wardobe.com’s co-founders Andrew and Sarah Curran joined me to have lunch at Bentley’s Restaurant in Mayfair.

Me with My-Wardrobe CEO Sarah Curran

Innocently humble (probably a result of living outside the London fashion and media bubble) the couple oozed a work hard, play hard, have fun mentality. Complete without the airs, graces and complacency that sometimes follows successful entrepreneurs.

If anyone lives by the “you get out what you put in” mantra, it’s these two. They, and the team at My Wardrobe, have put in three years of hard work to build one of the biggest successes in British online retail, now recognised by the industry at the Drapers Etail Awards.

I am always interested in hearing the motivations of online entrepreneurs for starting their businesses, and the Curran’s told a story that would read well on the pages of Tatler.

A combination of love, business, family and of course fashion, it’s one of a couple who cleverly capitalised on a growing industry at the right time, in the right way and for the right reasons.

Online designer fashion store My-Wardrobe.com

I admired the fact that their interest in the creative and financial aspects of running the business was equal – something rare in this industry.

I will end on my suspicion that some of the success must be down to the epitomising of their own customer somewhat.

You’ve seen all the makeover shows where the stylist lives the life of the person their dressing, and not only do Andrew and Sarah eat and breathe My Wardrobe they certainly live the lifestyle too.