Tuesday July 01, 2008

Market your brand online with your competitor

Categories: Marketing, PR, Online PR

Last week I was forwarded an email with various “mashups” of Cadbury and Nestle brands.

Both Cadburys and Nestle are keen to reignite interest in their products and are relaunching some of their old brands (see my interview with branding expert Jonathan Gabay on this).

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I am not at all suggesting that this viral was a contrived marketing effort, but it leads to the question of whether brands properly explore the option of marketing online with their competitors.




Read more online marketing articles by LEON

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ABOUT LEON
I'm an online marketing consultant who helps businesses build their brands online through seo, ppc, online pr, email marketing, affiliate marketing, online advertising and online media partnerships.

WHERE'S LEON PUBLISHED?
As well as writing this blog I am also regularly published on E-Consultancy.com, Drapers Online and Enterprise Nation.

CONSULTANCY WITH LEON
If you're starting a new project or need help with your online marketing email me leon(at)leonbaileygreen.com or click here.

QUESTIONS FOR LEON
I'm happy to answer any questions you may have about new media, whether it's generic or specific to you or your business. Email leon(at)leonbaileygreen.com or click here.

THIS WEBSITE FEATURES my views on the world of online marketing, interviews with experts and professionals from the media and marketing industry, links to my published works and photos from events. Browse my articles by category or by date.