This week I was sent a link to a ‘SEO in 15 minutes’ chart. It’s great checklist for anyone who wants to understand on page SEO techniques. But a potentially dangerous tool for those who think studying these points makes them an SEO expert.

Dangerous not for those in SEO, but to the company that thinks doing these things alone will see their visits from Google Organic soar.

You may remember a couple of months ago, I blogged on E-Consultancy.com about the role of the SEO becoming dead – and this idea of “SEO in 15 minutes” partly backs up this theory.

Everyone is becoming aware of on-page SEO, but many find it difficult to comprehend the idea of online PR and having to create compelling content to attract links – which then translates into a higher SEO ranking.

The thing is every company has competitors doing the same things to make their on-page SEO effective. So ask yourself this, with everything else being equal if everyone in your space followed these 15 minute points who would win the Google race?

You see when you adopt something that works for a competitor (on page SEO) you’re being reactive and that creates a standard (an optimised website). Standard never wins (because everyone has an optimised website). Doing more than them (attracting links through content that is resourceful, humorous etc.) will see you win the SEO race – and that’s a ethos that is true for any product, service offering or marketing activity.