By Linda Roberts

Here at London College of Fashion we’ve seen an increase in the number of entrepreneurs who are planning to start, or have started their own label, and are keen to start selling online.

They see e-tail as an extremely cost effective route to market.

It allows newly established labels to reach a much larger audience more quickly, and it also enables them to demonstrate the vision or ethos of their brand which might otherwise get lost amongst other labels in a store. 

To cater for this growth in the market, we’ve created a unique one-day seminar which will offer delegates the opportunity to understand the benefits of e-tail and learn how to take their brands online.

There will be keynote speakers and online fashion experts, including Leon Bailey-Green and Claire Muir of Amethyst Group, who will offer an insight into what to expect when using the internet to sell or market fashion.

Visit www.fashion.arts.ac.uk for more information.

By Linda Roberts, Senior Business Manager at London College of Fashion