Product placement is a wonderful thing. We get little of it in the UK due to regulatory laws, unless of course we’re watching an American production when suddenly it seems to matter not.

Big brands can usually gauge how many people have seen their products in films by box office viewings, and likewise for TV. Neither was a true measure of consumer penetrability, but a good indicator anyhow.

Even better is today’s version.

Britney Spears’s Womanizer video has had around two million views within the first two days of being available on YouTube.

Real figures that Nokia, which features in the video, can count.