Tuesday May 27, 2008

Five online marketing tips for Kate Moss

Categories: Marketing, PR, Online Marketing, Online PR

In the fashion industry image is everything. And Kate Moss, one of the world’s most famous fashion models, benefits from newspaper and magazine column inches touting her as a style icon, to promote her Topshop clothing range.

Her celebrity status and public persona all help to create the sellable brand that is Kate Moss. But what could Kate be doing to market her brand on the internet? Here are five online marketing tips for Kate Moss…

1. An official website
Kate needs her own website which is themed the ‘career of a supermodel’. It should be a portal of Kate’s life and include a career timeline, a profile of the campaigns she appears in and her Topshop collection.

She should also create a dialogue with wannabe models and designers offering tips on how to get into the fashion industry,

2. Social networks
Fancy making friends with Kate? An official profile from which Kate has a dialogue with her fans would help her to connect with an online community.

She would then be able to leverage this community help her in various different ways. For instance, she could ask her online friends to put a Kate Moss for Topshop application on their personal profile.

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3. Bury negative web pages

Search for Kate Moss in Google and you get the ‘Cocaine Kate’ story from the Daily Mirror on the first page.

One way Kate could try to bury negative web pages like this is by creating an official website which links to other positive fan websites (read my Tom Cruise example)

4. Viral competition
Kate should celebrate her successful foray into fashion design by offering someone the chance to design part of her collection.

Entrants can be asked to submit a design for a dress in the Topshop collection. Every entrant could then have to rate other entries.

5. Guest blogs
Fashion blogs are becoming increasingly influential. Bloggers are noticing and reporting on trends much quicker than newspapers and magazines.

Kate should guest blog on fashion blogs every few months adding her views and thoughts on what trends she thinks are coming in.




Read more online marketing articles by LEON

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ABOUT LEON
I'm an online marketing consultant who helps businesses build their brands online through seo, ppc, online pr, email marketing, affiliate marketing, online advertising and online media partnerships.

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As well as writing this blog I am also regularly published on E-Consultancy.com, Drapers Online and Enterprise Nation.

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THIS WEBSITE FEATURES my views on the world of online marketing, interviews with experts and professionals from the media and marketing industry, links to my published works and photos from events. Browse my articles by category or by date.