By Claire Muir of Amethyst Group

For any etailer, the selection of the most appropriate carrier is a crucial component of setting up a sound e-commerce service and most companies are not in a position to offer free next day delivery for all orders.

Each carrier has strengths and weakness within their network and operations.

The etailer should identify their requirements by considering factors such price, reliability, speed, tracking and POD options, as well as reporting capability.

The importance of each factor varies according to the brand, price point and consumer’s expectations.

Often the best overall service is obtained by blending the strengths of more than one network in any given set of requirements.

The basic options should include a good standard service and a high performing next day service both for UK and international despatches.

Carrier management systems can be effective to ensure each individual parcel is placed on the cheapest service for any postcode, the danger can be splitting your volumes across too many different services and losing price benefits which can be negotiated with higher volumes.

Regular carrier reviews to discuss performance and plan for the future are an important management tool. These should be supported by customer feedback as well as the carrier’s performance data.

By Claire Muir of Amethyst Group

Amethyst Group operates shared user distribution centres providing warehousing, distribution and internet fulfilment to the fashion and beauty industries.