Online Marketing Consultant.

Are adverts the new online tip jar? Seth Godin thinks so. Apparently if we read something online that we like we should say thank you by clicking on an ad.

On his blog Seth says…

“If you like what you’re reading, click an ad to say thanks.”

In the view that the company or blogger will pocket your click cost from the advertiser.

But LEON Bailey Green says…

“If you like what you’re reading, keep coming back. And click on an advert IF you like it.”

So what are the effects of the visitor, webmaster and advertiser?

Seth’s way

Visitor – They have to load a page they are uninterested in.

Webmaster – Reduced advertising as advertisers notice the clicks are of poor quality (as nobody wants the product/service, they just wanted to tip).

Advertiser – Poor quality website visitors.

LEON’S way

Visitor – Enjoys the content. Comes back for more enjoyable content.

Webmaster – Repeat visitors. More eyeballs on adverts resulting in an increase in potential person-to-product relevancy, equalling ad revenue.

Advertiser – Quality visitors.

I totally get what Seth is trying to say, but I think there are better ways people can support publishers - Update here are a few.