I’ve recently been dealing with the guys at ShopStyle UK (If you’re a retailer I suggest you get on it. Fast.) and was pleased to hear they were launching a section with store discounts.

The section was called ‘deals’ mimicking the American version ShopStyle.com, but I suggested that either ‘discounts’ or ‘offers’ would be more in tune with UK audiences.

In less than a week they made the change and thanked me for the suggestion.

When naming sections of a website it’s important to consider local language variations and to test different versions (ideally multivariant).

Listening to feedback will get you far too.

www.shopstyle.co.uk